DSU Internships: My First SALE campaign

This is where the learning began. My first email blast. My first confrontation with Facebook Ad rules.

My first graphic handed over to my online sales/copy writer.

The St. Patty's Sale:

I figured out my priorities. You can't design one graphic and use it across all platforms because each has it's own set of rules.

Problem one: If you want to promote a graphic on Facebook you can only fill 20% of that graphic with text. Choosing the words and placing them wisely was a new challenge.
Problem two: Time management. Not realizing the rules before-hand caused me to create 3 separate designs instead of rearranging/resizing an original design.
Solution: Now, I start with designing the Facebook graphic first. This actually keeps me in check with "over-designing" or making things "too busy" something I've been infamous for before.
I think in future posts you will be able to see how my design style has evolved.
A small shock: When my graphics are posted online for the public, they are done so by my online sales/copy writer, Brooke. Realizing that once I hand them over I'm no longer in control of them was a small "shock" (-for lack of a better word) for me. --- You may notice that there was a filter applied over top of the graphic I made for the Instagram sale feature (Top Left) which was shocking to me but was not in my control. To see something I made be manipulated (although very slight) was hard for me at first. --- The same thing happens with the email blasts, the original design gets "cut up" so that some parts are clickable and I find that the final product isn't always exactly lined up how I intended etc…
Solution: I've learned to become less attached to what I create. In the world of fashion things/trends/sales/features all change so quickly. It can be exhausting, and I'm working on letting the little things slide :)

Instagram post TOP, Facebook post: BOTTOM Email Blast: