I made the DeWalt email on Monday. I know we had hit the benchmark
for people opening emails but the click rate is too low. I know I do not have a
strong Call to Action so I talked with Lindsay about it. We decided we could
add a little discount to all DeWalt products. I asked if we could only allow
this discount for a few days to add urgency. Hopefully that will get us more
clicks.
So far I have been setting up what projects and files from my
computer into the Dropbox that we use so that Lindsay can get a hold of them if
she decides to keep going with the emails. There really is not enough work here
for 3 people, even part time.
The sexual harassment poster was remade with a few changes. A
couple of rewordings. There were AR cards that they are not using for clocking
in and out that needed to be cut out. Made up a start of another email that
Lindsay can send out so she has time before making another one. Included and
embedded video since I wanted to try it out. Changed up some of the boxes on
the website. Otherwise a very slow Wednesday.
Finished everything up Monday. Sent out email with Call to Action
and definitely had a higher click rate. I suspect it will have a lower opening
but a higher click rate but I will not be able to compare till late Tuesday or
Wednesday.
